How I Turn Trends Into Content Without Losing Brand Voice

Written By Elizabeth Swain

Trends are tempting, but jumping on every meme or audio can dilute your brand. Here’s how I balance trendiness and consistency.

Step 1: Evaluate the Trend

Ask: Does it align with brand values? Will it resonate with the audience?

Step 2: Adapt, Don’t Copy

Use the trend format but give it a twist that’s unique to your brand.

Step 3: Batch Trend Content

Film multiple trend-based Reels or TikToks in one session. This keeps your workflow efficient.

Step 4: Analyse Performance

Not every trend will succeed. Track engagement and save insights for future strategy.

The result: trendy content that feels authentic and strengthens brand voice rather than confusing followers.

Elizabeth Swain
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