5 Micro-Video Ideas That Convert Without Feeling Salesy

Short-form video is the backbone of social right now. But many brands shy away, worried they’ll seem too “pushy.” The trick is to focus on value first, sales second.

Idea #1: Quick Tips (15 Seconds or Less)

Example: “3 ways to style this scarf in under 30 seconds.” Quick, visual, useful.

Idea #2: Before and After

Transformations are addictive. Show the messy desk → styled office, or old website → new launch.

Idea #3: Micro-Testimonial

Film a client answering one question: “What’s one way this product helped you?” Overlay captions for accessibility.

Idea #4: Behind-the-Scenes

Show how something is made, or the faces behind the brand. Add trending audio to keep it fresh.

Idea #5: Interactive Polls

Ask viewers to pick between two products or opinions. Use text overlay and reactions.

The goal is not to sell immediately. It’s to spark curiosity, build trust, and move your audience one small step closer to your offer.