The Content Audit Every Brand Should Run Twice a Year

If you’ve been posting consistently for months (or years), chances are your feed is full of content — but not all of it is still serving your brand. That’s where a content audit comes in.

Step 1: Pull the Data

Look at your past 6–12 months of posts and export analytics (reach, engagement, clicks, saves, shares).

Step 2: Identify Top Performers

Ask: What do these posts have in common? Is it the topic, format, caption style, or timing?

Step 3: Flag Low-Performers

Not every post will be a hit. Instead of deleting, analyse why it didn’t land — was it off-brand, poorly timed, or simply the wrong format?

Step 4: Refresh and Reuse

• Update old carousel tips into Reels.

• Turn a blog snippet into an infographic.

• Re-share evergreen posts that still hold value.

A simple audit reveals what’s actually moving the needle — and helps you stop wasting time on content that doesn’t.